The brief: Produce an OOH Best Practice guide for brands across markets.
My concept: A comprehensible digital document.
What I produced: Utilising guides from various countries, I brought all of the key ideas together and displayed them in a clear document. This became the go-to manual on how to design creatives for OOH. This was another project which required me to bring together multiple assets and redesign them to be uniform and brand accurate.
The brief: An ad campaign for a charity.
My concept: Translating mental health into strong visuals.
What I produced: This client approached us asking for support with their creative, as this was their first ever ad campaign. All they were able to provide was their logo and brand colour. After collaboratively brainstorming some taglines, I understood their creative requirements and sourced some strong, emotional and impactful visuals to create their ad.
I really enjoyed working on this project due to the creative freedom and trust from the client. The feedback I had received for the client was also extremely positive - they were thrilled that I was able to bring their campaign vision to life.
Quick note: As most work is done in work context I chose only a couple pieces, but other examples can be provided upon request.