This project was born of my own initiative. While the gathered research was quite comprehensive, I understood there was a business need to offer this information in a more simplified and easy to digest one pager. I made strong use of the brand through way of colour, broke down the information into smaller, more "to the point" pieces, introduced some visual aids as well as a distinctive central illustration so at a glance, readers would instantly recognise the research's topic.
Along side these one pagers I created some smaller, mobile versions of the document in order to run some test campaigns through LinkedIn's paid ad service. For these tests, I opted for an image carrousel.
With the creation of any brand, there is a need to clarify its use and explain its process in order to maintain it's professional and consistent use. Therefore, I created the OneWorld Brand Guideline Booklet. This allowed a central point of reference for all markets to refer to in order to maintain a consistent brand voice.
The brief: Produce an OOH Best Practice guide for brands across markets.
My concept: A comprehensible digital document.
What I produced: Utilising guides from various countries, I brought all of the key ideas together and displayed them in a clear document. This became the go-to manual on how to design creatives for OOH. This was another project which required me to bring together multiple assets and redesign them to be uniform and brand accurate.
The brief: An ad campaign for a charity.
My concept: Translating mental health into strong visuals.
What I produced: This client approached us asking for support with their creative, as this was their first ever ad campaign. All they were able to provide was their logo and brand colour. After collaboratively brainstorming some taglines, I understood their creative requirements and sourced some strong, emotional and impactful visuals to create their ad. ​
I really enjoyed working on this project due to the creative freedom and trust from the client. The feedback I had received for the client was also extremely positive - they were thrilled that I was able to bring their campaign vision to life.
Quick note: As most work is done in work context I chose only a couple pieces, but other examples can be provided upon request.