With almost 10 years of experience as a graphic designer within a leading global media company, I’ve worked across a number of creative projects from developing brand identity to conceptualising large-scale campaigns for Out-Of-Home advertising. As the Creative Solutions designer, I've collaborated closely with creatives, project managers and clients to shape ideas and bring them to life through strong, story-telling visuals.
My expertise spans across concept development, high-end image retouching, 3D mock-ups, branding, presentation design and videography. I’m highly adaptable, technically confident, and take pride in delivering work that’s visually compelling, strategically clear, and always aligned with the bigger picture.
Beyond campaign work, I’ve played a central role in the branding and content direction for JCDecaux OneWorld by helping define brand colour palettes, typography, and logo use, and leading the creation of internal video content from filming to post-production. I bring a multidisciplinary mindset and a hands-on approach to everything I do.
Aside from design work, I also enjoy mentoring junior team members by helping them upskill and providing them with guidance, to support their growth. I've often been sought after for my feedback on projects.
When it comes to developing the team as a whole, I have been instrumental in supporting the Design Director with interviewing and evaluating candidates.